How irresponsible can these management fucks be?

Taco Bell’s new ads are pushing something they call the fourth meal. Yeah, another feeding time–between dinner and breakfast–because Americans aren’t fat enough yet. This comes on top of their “I’m full” campaign bragging about how much food they can stuff into a cheap meal. The leadership of this company is simply sick!

Unless they put exercise machines next to the tables, the most suitable punishment for people like Bill Pearce, Taco Bell’s Chief Marketing Officer, and David C. Novak, Chairman, CEO & President of Taco Bell parent company YUM! Brands, Inc., is that they must eat 80% of their meals off the standard menu. Heck, I bet the company could make some serious cash webcasting the last meal of the week and that would be generating real shareholder value.