Today’s example of how not to design a website

I get a reference to an article about a tool to tranform files with XML, something that I do from time to time. Reading it, I see it is showing off a seemingly commercial product. So I click to the website. Sure enough there’s a free downloadable trial but otherwise it costs cash to use. Still, if this can simplify my life I might spend money. But you go to the GoXML site and tell me, without registering, how much it costs. Really, I dare you.