I’ll tell you once, at the end

I lied, I’ll tell you right now: I hate radio commercials for local car dealers that try to grab attention by starting off with that phrase in a very deep, serious voice. If that’s the one thing I want to know from the ad then you’ve written a poor ad and I’m not wasting 60 seconds of lifespan waiting to hear it.

Of course, that’s not really the only selling point that ad will try and make. But since I’ve already decided your ad sucks the next tuner button’s been pressed. Because I hate your ad.