Bob Lutz, vice chairman of General Motors and a top auto exec known as being a car guy rather than salesman or bean counter, takes to blogging like a natural in his first entry: Saturn: Product Will Reign. I wouldn’t be terribly surprised to find out that his post had been at least polished or vetted by the marketing staff but regardless it is written in a very natural voice, emphatically positive without crossing over into fanboy/cheerleader land. I’m not a big car guy at all, though I like seeing new things (hence the Auto Show photos) but this ought to be an interesting blog to follow. More fodder for The Red Couch. [via Steve Rubel]