Phaeton: with an MSRP starting at over $64,000, I think Volkswagon is barking up the wrong tree; this is not a car VW should have put in production. No matter what the Detroit News might say. When the company needs to run TV commercials explaining why you should pay them more money for a car than they’ve ever tried to charge before, the execs ought to realize the battle is lost before it’s even begun.