What is MLife?

Have you seen the commercials on TV or heard them on radio? Are you annoyed too? Well, I did a little Googling and here are some of the English language results. One version is a statistical computer program “for survival analysis with emphasis on Cox regression with various extensions, such as allowing easy introduction of communal (external) covariates, etc, etc.” Another is a set of paintings by Charles Burchfield. A third is from eServ Global, a solution family for the mobile telecommunications provider and Internet markets. Not to be left out is the Meaning of Life, which seems to be about believing in God and perfecting man through that belief. Or is this the meaning of life? Anyway, none of these seem to be the one behind the annoying commercials.