Doc gets funny

Doc Searls, co-author of The Cluetrain Manifesto and an often insightful weblog made me break out in laughter todday with this line:

“Follow plainly unwanted advertising to the limits of wanton self-justification and you arrive at a Fart of Darkness like no other.” (Emphasis mine)

Gotta love this stuff. He was discussing the self-serving, not to mention self-deluding, logic of some folks at advertising research firm Dynamic Logic.