Banner ads pushing into real usefulness

While I don’t know how widespread this use is, I’m impressed (and a little surprised) that Ford is using web banner ads to promote their massive Firestone tire recall program. I saw the ad on a NandoTimes.com web page but since ads are generally rotated, making it impossible to point to it directly, I downloaded the ad and included it here. Bravo to Ford for not ignoring the web in this major safety program!

6/5 Update: Ford is also running recall program ads on Yahoo, but this one is text only.