Nothing like scaring the competitor’s customers

I got to this page by clicking on an ad on Yahoo that simply said “Sybase users, safeguard your business! Switch to Oracle.” Now, Oracle may or may not be a better database than Sybase, but it certainly is a robust, widely-used product. More importantly, I’ve never heard of any Sybase customers who have had a major data loss due to the product. Is this the fear part of Fear, Uncertainty, and Doubt?